每经品牌100指数新入选成分股海底捞：持续提升品牌价值，为投资者创造回报

Core Viewpoint - The "Everyday Brand 100 Index" has undergone its fourth sample adjustment since its launch, with 99 constituent stocks selected from the "2025 China Listed Company Brand Value Top 100" list, including Haidilao [1] Group 1: Company Overview - Haidilao expressed honor in being included in the new round of the Everyday Brand 100 Index, viewing it as recognition of its 31 years of brand development [1] - The company believes that brand value and investment value are complementary [1] Group 2: Brand Strategy - Haidilao is focused on innovation as a core driver to create a "different Haidilao," allowing each restaurant to flexibly adjust operations based on local market conditions [2] - The "Pomegranate Plan," set to launch in 2024, aims to expand Haidilao's brand portfolio, which currently includes over 10 restaurant brands covering various dining scenarios [2] - The company has established a three-round screening mechanism for franchisees to ensure brand consistency and employs a strong management model to maintain high standards across franchise and direct stores [2] Group 3: Future Planning - Haidilao plans to continue its management philosophy of focusing on both customers and employees, aiming for continuous innovation in products and service experiences while promoting sustainable development [2]