超1500只产品规模不到100万元，揭秘“迷你理财”背后玄机

Core Insights - The trend of increasing mini financial products is evident, with a significant rise in the number of products with scales below 1 million yuan, indicating a shift in the market dynamics of financial products [1][4][6] Product Scale Distribution - As of May 2025, 6.01% of financial products had a scale below 1 million yuan, up from 1.51% at the end of 2022, showing a notable increase in small-scale products [2][4] - The majority of existing financial products (70.82%) are concentrated in the scale range of 1 million to 10 billion yuan, with 37.2% in the 1 billion to 10 billion yuan range and 33.62% in the 1 million to 10 million yuan range [3][4] Characteristics of Mini Products - A large proportion (99.43%) of the mini products under 1 million yuan are fixed-income products, reflecting the structural characteristics of bank wealth management [4][6] - Many small-scale products do not set a minimum fundraising threshold, allowing for the establishment of products with very low initial scales, such as those starting with as little as 1,000 yuan [6][7] Market Dynamics and Promotion Strategies - The increase in small-scale products is attributed to the "establish first, promote later" strategy, where products are launched to accumulate historical performance data before being actively marketed [2][8] - Financial companies are expanding their distribution channels, with a significant increase in the number of institutions selling their products, indicating a shift towards more diverse sales strategies [7][8] Performance and Investor Behavior - Small-scale products often experience higher volatility in performance, with some products showing significant fluctuations in scale and yield shortly after their launch [10][11] - Investors may experience disappointment when the yields of previously high-performing products decline after their scales increase, leading to a perception of reduced returns [10][11][14]