羊晚快评 | 打造消费新场景，激发消费新活力

Group 1 - In 2023, over 400 international and domestic brand flagship stores have opened in Guangzhou, showcasing a vibrant consumer market driven by various cultural and culinary activities [1] - New consumption scenarios are emerging in cities like Shenzhen, where electric vertical takeoff and landing aircraft provide scenic views, and drones facilitate diverse delivery services [1] - The Guangdong consumer market is characterized by its vast potential, driven by a large population and strong consumer demand, alongside technological advancements in sectors like big data and artificial intelligence [3][4] Group 2 - The Chinese government is promoting the development of new consumption scenarios to stimulate market potential, with initiatives aimed at enhancing traditional consumption and fostering new business models [3] - Guangdong's strategy includes leveraging technology to create immersive and interactive shopping experiences, such as digital stores and smart dining [4] - The integration of new consumption scenarios with urban development and cultural branding is emphasized, with cities like Guangzhou and Shenzhen developing unique consumer experiences that reflect local characteristics [4][5]