3 6 Ke·2025-06-16 12:06Core Insights - The article highlights the rise of domestic Chinese running shoe brands, particularly Xtep, which have gained significant market share and performance recognition, challenging established international brands like Nike and Adidas [1][9][25] Group 1: Market Performance - In the 2025 Xiamen Marathon, Xtep shoes had a wearing rate of 42.8%, while Nike's Vaporfly series accounted for only 19% [3] - Over 50% of the sub-three-hour finishers wore the Xtep 160X family, indicating a strong preference for domestic brands among elite runners [3][11] Group 2: Pricing and Value Proposition - International brands maintain high prices due to extensive marketing and brand history, with Nike spending over $1 billion annually on athlete endorsements, which constitutes 30% of its total marketing budget [5][7] - Domestic brands offer similar or superior performance at significantly lower prices, with Xtep's 160X 5.0 PRO priced at ¥2,299 compared to Nike's equivalent at ¥2,299, showcasing a price difference of 40%-60% for comparable performance [8][9] Group 3: Technological Advancements - Domestic brands have made significant technological advancements, such as Xtep's use of aerospace-grade PI fibers in carbon plates, enhancing durability and performance [12][15] - The Xtep ACE midsole technology boasts an energy return rate of 85%, surpassing Nike's 80%, and is produced using a unique 100% PEBA foaming technique [15][17] Group 4: Supply Chain and Innovation - The Chinese running shoe industry benefits from a highly efficient supply chain, allowing rapid prototyping and product iteration, which is significantly faster than international brands [20][21] - The collaborative ecosystem in regions like Jinjiang enables quick adjustments to designs and materials, fostering innovation and reducing costs [20][23] Group 5: Market Transformation - The shift from "Chinese manufacturing" to "Chinese innovation" is reshaping the global running shoe market, with domestic brands redefining value perceptions and competitive dynamics [25][27] - The article emphasizes that this transformation allows more runners, both professional and amateur, to access high-performance shoes at reasonable prices, democratizing the sport [25][27]