突然“暴雷”，网红品牌官宣倒闭，曾计划今年新开百店

Core Viewpoint - The popular bakery brand "Huan Niu Cake House" in Hangzhou announced its closure due to an inability to continue providing products and services, following a series of financial difficulties and management issues [1][2]. Group 1: Company Background - Huan Niu Cake House was founded in 2013 in Hangzhou, gaining popularity with products like Douzhi Box and Xue Pangzi, and received nearly $10 million in financing from Lei Jun's Shunwei Capital in 2022 [1][12]. - At its peak, the brand operated nearly 60 stores [1][3]. Group 2: Financial Issues - The company faced significant financial troubles, with a reported debt of over 1.2 million yuan (approximately $170,000) and was listed as a person subject to enforcement [1][9]. - The announcement of closure came just days after the company claimed it was undergoing a "restructuring" phase and planned to open 100 new stores [1][9]. Group 3: Store Operations - Following the announcement, nearly all of the 60 stores were forced to cease operations, with only a few remaining open but with limited products available [3][7]. - Many consumers reported being unable to contact stores, and some stores displayed notices of unpaid rent [5][6]. Group 4: Consumer Impact - Consumers expressed concerns over unspent prepaid amounts, with reports of individuals having hundreds to thousands of yuan in unused credits [9][11]. - A group of consumers formed a "Huan Niu Refund Group" to collectively seek refunds, with reported claims exceeding 200,000 yuan (approximately $28,000) [9][11]. Group 5: Future Prospects - Some franchise owners indicated intentions to continue operations under different branding, citing a lack of communication from the headquarters regarding the bankruptcy announcement [11][12]. - Despite the closure, there were plans from some franchisees to reopen stores once supply issues were resolved [11].