Meta is finally bringing ads to WhatsApp

It took 11 years since Facebook acquired it for $19 billion, but Meta is finally bringing ads to WhatsApp, marking a major change for an app whose founders shunned advertising.Meta announced Monday that businesses will now be able to run so-called status ads on WhatsApp that prompt users to interact with the advertisers via the app's messaging features. The ads will only be shown to users within WhatsApp's "Updates" tab to separate the promotions from people's personal conversations. Additionally, Meta will ...