加速“储粮”，海尔消费金融再发10亿元金融债

Core Viewpoint - Haier Consumer Finance plans to issue its first financial bond of 2025 with a scale of 1 billion RMB, marking another step in its financing efforts for the year [1][9] Financing Activities - The company previously issued 1.5 billion RMB in asset-backed securities (ABS) in March 2025 [1][9] - The financial bond will be issued from June 18 to June 20, 2025, with a three-year term and a minimum subscription amount of 10 million RMB [7][9] - The funds raised will be used to supplement medium to long-term capital and optimize the asset-liability structure [9][10] Company Background - Haier Consumer Finance was established in December 2014 and is the first consumer finance company in China initiated by an industrial group [8] - The company is backed by major shareholders including Haier Group, with a shareholding structure of 49%, 25%, 16%, and 10% respectively [8] Financial Performance - The company reported revenue growth from 1.71 billion RMB in 2022 to 3.17 billion RMB in 2024, with net profits increasing from 274 million RMB to 445 million RMB during the same period [10] - Total assets grew from 21.12 billion RMB in 2022 to 29.35 billion RMB in 2024, with loan balances increasing correspondingly [10] Business Strategy - The main business includes online cash loans and offline installment services, with online loans accounting for 81.90% of the total in 2024 [11] - The company plans to restart its home appliance installment business and enhance collaboration with the parent group [11] Risk Management - The company reported non-performing loan ratios of 2.35%, 2.34%, and 2.15% for the years 2022, 2023, and 2024 respectively [13] - Provision for loan impairment losses increased to 1.61 billion RMB in 2024, reflecting a 20.77% year-on-year growth [13] Market Trends - The issuance of financial bonds has become a common practice among consumer finance companies to strengthen their capital base and reduce financing costs [15] - In 2025, several consumer finance institutions have already issued a total of 10.6 billion RMB in financial bonds [14]