从“幕后”到“台前”，乐动机器人研发开支下降营销开支涨三倍

Core Viewpoint - Ledong Robotics, established in 2017, has launched its first generation of lawn mowing robots in 2024, with plans for a second generation in the following year. The company has filed for an IPO in Hong Kong, reporting revenues of 234 million RMB, 277 million RMB, and 467 million RMB for 2022, 2023, and 2024 respectively, with corresponding net losses of 73.13 million RMB, 68.49 million RMB, and 57.48 million RMB [1][2]. Financial Performance - Revenue for Ledong Robotics increased from 234 million RMB in 2022 to 467 million RMB in 2024, with a compound annual growth rate (CAGR) of approximately 50.5% [1][2]. - The company's net losses decreased from 73.13 million RMB in 2022 to 57.48 million RMB in 2024, indicating a reduction in losses over the years [1][2]. - The gross profit margin declined from 27.3% in 2022 to 19.5% in 2024, while sales costs increased from 169.89 million RMB to 376.03 million RMB during the same period [2][9]. Product Segmentation - Visual perception products, including sensors and algorithm modules, accounted for 97.8%, 99.1%, and 94% of revenues from 2022 to 2024, highlighting the importance of this segment [3][4]. - Sensor sales increased significantly, with 133.89 thousand units sold in 2022, rising to 695.83 thousand units in 2024, while algorithm module sales peaked in 2023 at 1.07 million units before declining [5][6]. Market Position - Ledong Robotics holds a 1.6% share of the global market for intelligent robots focused on visual perception, ranking first among competitors [2][3]. - The global market for intelligent lawn mowing robots is projected to reach 6.1 billion RMB in 2024, with Ledong Robotics selling over 15,000 units since its launch [6][7]. Cost Structure - Research and development (R&D) expenses remained stable, decreasing slightly from 96.7 million RMB in 2022 to 94.86 million RMB in 2024, while marketing expenses surged by 323% in 2024 [9][10]. - The company’s overall operating expenses increased gradually, with total operating expenses of 1.56 billion RMB in 2022, 1.58 billion RMB in 2023, and 1.63 billion RMB in 2024 [9][10]. Future Outlook - Ledong Robotics plans to continue increasing R&D and marketing expenditures, which may lead to ongoing net losses as the company expands its global footprint [9][10]. - The company sees significant growth potential in the lawn mowing robot segment, particularly in markets like Europe, North America, and Australia [6][7].