Affirm Competitor Profile Report 2025: Explore Affirm's Journey As a Leading Buy Now, Pay Later Pioneer with 21M Users and 337K Merchant Partners

Core Insights - Affirm has established itself as a significant player in the alternative payment solutions market, boasting 21 million users and 337,000 merchant partners, providing both online and in-store payment options [1][2]. Group 1: Company Overview - Founded in 2012, Affirm was among the first buy now pay later (BNPL) startups, initially offering online installment payment options that later expanded to in-store purchases [3]. - The company has made strategic acquisitions, including the purchase of Canadian BNPL provider PayBright in January 2021 and UK-based Butter Holdings in February 2023, while also entering and subsequently exiting the Australian market [4]. Group 2: Product and Service Offerings - In June 2024, Affirm launched two new payment options: Pay in 2, which allows consumers to split purchases into two interest-free payments, and Pay in 30, enabling full payment interest-free within 30 days, both with no late fees [5]. - Affirm has continuously expanded its service offerings, including the launch of Split Pay in July 2014 and partnerships with various companies such as Verishop, Adyen, and Fiserv to enhance its payment solutions [8]. Group 3: Performance Highlights - The report provides a comprehensive assessment of Affirm's revenue model, performance highlights, and a timeline of significant events in the company's development, allowing for a detailed understanding of its operational and financial performance [2][9]. - The competitive dynamics in the alternative payments industry are analyzed by benchmarking Affirm's performance against its competitors, providing insights into its market position [9].