Ren Min Ri Bao·2025-06-16 21:55Core Viewpoint - The company has successfully implemented a digital transformation strategy that enhances supply chain efficiency, allowing for a rapid delivery of down jackets within 72 hours, significantly shorter than the industry average of 20 days [1][2]. Group 1: Supply Chain and Production Efficiency - The company has established its own industrial internet platform that connects suppliers, processing plants, and franchisees, creating a consumer-centric digital supply chain [1]. - The smart manufacturing facility in Changshu has nearly 2000 interconnected devices, with an automation rate exceeding 90%, enabling the production of up to 8000 down jackets per day [1][2]. - The production process involves at least 150 steps, with a maximum production time of 48 hours to meet the 72-hour delivery promise [2]. Group 2: Logistics and Automation - The logistics system of the company boasts a 90% automation level, capable of handling up to 1 million items per day, including automated weighing, sampling, and sorting [3]. - The company has developed an intelligent logistics system that integrates automated packaging and smart delivery processes [3]. Group 3: Customization and Consumer Engagement - The company has opened a concept store in Beijing that offers customization services, allowing consumers to modify their purchases through a mini-program that tracks the customization process in real-time [3]. - The company provides repair and alteration services even for customers in cities without physical stores, enhancing consumer satisfaction [3]. Group 4: Design and Innovation - The company has developed an AI model that streamlines the design process, reducing the sample development time from 100 days to 27 days and cutting development costs by over 60% [4]. - Last year, the company launched 8 AI-generated patterns and 9 AI-designed garments, showcasing its commitment to innovation in product development [4].