网上“买买买”，权益保护要跟上（法治聚焦）

Core Viewpoint - The rapid development of online consumption has raised higher demands for improving consumption models, enhancing consumption efficiency, and protecting consumer rights [2] Group 1: Online Consumption and Consumer Rights - Online shopping has become a significant way for consumers, emphasizing the need for trust and comfort in transactions [2] - The Supreme People's Court has released typical civil cases related to online consumption to address new issues and respond to public concerns [2] Group 2: Case Study on Live Streaming Marketing - A case involved a seller who misrepresented the material of a bracelet during a live stream, leading to a court ruling that the seller must honor a "fake compensation ten times" promise, resulting in a compensation of 10,000 yuan [3][4] - The ruling highlights the importance of accountability in live streaming marketing, where consumer trust is heavily influenced by the host's claims [4] Group 3: Ticket Purchase and Refund Policies - A case regarding concert ticket refunds revealed ambiguities in refund rules, where a consumer was partially refunded despite the platform's unclear terms [6][7] - The court ruled in favor of the consumer, emphasizing that ambiguous terms should be interpreted in a way that protects consumer rights [6][7] Group 4: Return Policies for Online Purchases - A case involving a handbag purchase showed that a seller's refusal to accept a return based on unclear terms was deemed invalid, leading to a full refund for the consumer [8][9] - The ruling reinforced the seven-day no-reason return policy, ensuring consumers can make purchases with confidence [9]