全年社会消费品零售总额迈上万亿赛道 成都荣获“美好消费典范城市”｜成都发展

Core Insights - Chengdu has been awarded the title of "Model City for Good Consumption" due to its robust consumer market growth and diverse consumption scenarios [3][4] - The city's retail sales of consumer goods are projected to exceed 1 trillion yuan in 2024, reaching 1,032.71 billion yuan, a 3.3% increase from the previous year [3][4] Group 1: Consumption Growth - Chengdu's retail sales in 2024 are expected to be 1,032.71 billion yuan, with goods retailing at 839.34 billion yuan (up 2.6%) and catering revenue at 193.37 billion yuan (up 6.2%) [3][4] - The city is recognized as the second in the country to surpass 1 trillion yuan in retail sales, highlighting its status as a consumption center in Western China [3][4] Group 2: New Consumption Drivers - The "event economy" is emerging as a new consumption driver, with significant ticket sales from events like the Thomas Cup and the League of Legends Mid-Season Invitational, generating over 500 million yuan in ticket revenue [6][7] - In 2024, the music performance sector is expected to contribute 6.35 billion yuan to overall consumption, showcasing the integration of performances and tourism [8][9] Group 3: Tourism and Cultural Consumption - Chengdu's tourism sector is thriving, with 306 million visitors expected in 2024, leading to a total tourism revenue of 373.27 billion yuan, a 7.9% increase [11] - The city plans to create over ten unique consumption scenarios, focusing on innovative experiences in technology, rural tourism, and cultural heritage [11][14] Group 4: Stimulating Consumption - The "trade-in" initiative is projected to stimulate 40 billion yuan in consumption, with significant growth in automotive and home appliance sectors due to government incentives [17][18] - Chengdu aims to implement a comprehensive plan to boost consumption across various sectors, targeting a 5% increase in retail sales by 2025 [18]