Meta Platforms(US:META) Feng Huang Wang·2025-06-17 00:11Core Insights - Meta is set to officially launch a new smart glasses product in collaboration with Oakley on June 20, 2023, as indicated by the new Instagram account @oakleymeta and a teaser video [1] - The collaboration has been promoted across various social media platforms, including endorsements from Meta CEO Mark Zuckerberg, highlighting its significance [1] - The design of the Oakley Meta smart glasses is based on the Oakley Sphaera frame, with a central camera placement, differing from the side-mounted camera of the Ray-Ban Meta smart glasses [1] Product Positioning - The new smart glasses are primarily targeted at cycling enthusiasts and other sports groups, aiming to compete in the action camera market against established brands like GoPro [2] - Meta's strategy of collaborating with different eyewear brands is intended to expand its market coverage in the smart glasses product line [2] - Both Oakley and Ray-Ban are under the EssilorLuxottica group, facilitating Meta's multi-brand strategy in the smart glasses sector [2] - The upcoming launch of Oakley Meta smart glasses will further enhance Meta's positioning in the wearable device market [2]