谐音改标！美宜佳变美①佳，一便利店遭起诉

Core Viewpoint - The case highlights the legal implications of trademark infringement, particularly in the context of franchise agreements and the protection of brand identity [1][3]. Group 1: Trademark Infringement Case - A convenience store attempted to retain its original brand name by altering it slightly after its franchise agreement with Meiyijia expired in January 2023 [1]. - Meiyijia, a well-known convenience store brand, discovered the infringement in December 2024 and filed a lawsuit in May 2025, seeking a compensation of 10,000 yuan [1]. - The court found that the convenience store's modified name "美①佳" was similar enough to "美宜佳" to cause public confusion, violating the Trademark Law of the People's Republic of China [3]. Group 2: Court Ruling and Settlement - The court ruled that the convenience store's actions constituted trademark infringement, as the modified name and logo were likely to mislead consumers regarding the source of services [3]. - The convenience store agreed to pay 4,000 yuan to Meiyijia as part of a settlement, and Meiyijia decided not to pursue further claims [3]. - The presiding judge emphasized the importance of trademark protection, stating that imitating well-known brands is not a legitimate business strategy and is subject to legal consequences [3].