电商小镇“踏云”而起

Core Insights - The article highlights the successful transformation of the Le Gu E-commerce Town in Nale County, which has integrated digital economy practices into rural development, significantly boosting local employment and agricultural sales [3][4][11]. Group 1: Economic Impact - Le Gu E-commerce Town achieved an online transaction volume of 130 million yuan during the "618" shopping festival, with daily orders exceeding 100,000, benefiting 530 local villagers [3]. - The "village-enterprise integration" model has led to a substantial increase in collective economic income for participating villages, with growth ranging from 57,000 yuan to 192,000 yuan [11]. Group 2: Employment and Training - The initiative has created job opportunities for nearly 100 returnee youths, who have successfully transitioned into roles such as live-streaming salespersons, significantly increasing their monthly incomes [6][9]. - A comprehensive training system has been established, collaborating with universities and professional institutions to provide courses on live-streaming and e-commerce operations [7]. Group 3: Infrastructure and Services - The town has developed a one-stop entrepreneurial service platform that includes support for live-streamer incubation, supply chain integration, and brand promotion, facilitating the growth of local businesses [7][9]. - The integration of logistics and agricultural production allows for a "zero inventory" model, enabling fresh produce to be sold and shipped on the same day, thus reducing logistics costs and enhancing product freshness [11]. Group 4: Future Development - Le Gu E-commerce Town plans to expand its business model beyond agricultural products to include handicrafts and home goods, aiming to create a diverse product matrix [12]. - The initiative aims to establish an agricultural e-commerce incubation center to support 100 small agricultural enterprises, potentially creating over 1,000 jobs [12][14].