Core Viewpoint - Xiaomi's first SUV, the YU7, is set to launch at the end of June, with significant anticipation surrounding its pricing and features [1][3][8]. Pricing and Market Positioning - Xiaomi's CEO Lei Jun has indicated that the YU7 will not engage in price wars, and the final pricing will be announced shortly before the launch, with expectations that it will be priced above 300,000 yuan [8][11]. - The YU7 is targeted at the elite class, distinguishing itself from more mainstream offerings, and is expected to be priced at least 60,000 to 70,000 yuan more than the Model Y [8][11]. Product Features and Specifications - The YU7 will offer three versions: YU7 (long-range rear-wheel drive), YU7 Pro (long-range all-wheel drive), and YU7 Max (high-performance all-wheel drive), all featuring an 800V silicon carbide high-voltage platform [11]. - Key specifications include a maximum power of 690 PS, a 0-100 km/h acceleration time of 3.23 seconds, and a top speed of 253 km/h, with a standard range of 835 km [11][20]. Safety and Design - The YU7 incorporates advanced safety features, including 2200 MPa ultra-strong steel in the door crash beams, enhancing the structural integrity and crash performance [17]. - The vehicle's design includes a distinctive "gem green" color, aligning with luxury automotive aesthetics [18]. Market Reception and Expectations - Initial public interest in the YU7 has been high, with a significant increase in user inquiries compared to the previous model, SU7, indicating a broader audience appeal [20]. - Analysts predict that the YU7's launch could replicate the success of the SU7, potentially increasing average sales prices and improving profit margins [20]. Production and Delivery - Xiaomi is preparing for large-scale production of the YU7, aiming to meet consumer demand promptly after the launch [21][24]. - The company has set an ambitious delivery target of 350,000 units for 2025, with recent performance indicating a strong trajectory towards achieving this goal [24][25]. Financial Performance - Xiaomi's electric vehicle segment reported revenues of 18.6 billion yuan in Q1, with a significant contribution from the SU7 series, and a reduction in operational losses [25][27]. - The overall revenue for Xiaomi increased by 47.4% year-on-year, with adjusted net profits reaching 10.7 billion yuan, marking a 64.5% increase [27].
雷军等不及了,小米YU7提前开卖,只准成功不准失败
Sou Hu Cai Jing·2025-06-17 02:38