影视IP燃动文旅消费热力 “观影+消费+文化”一站式体验释放新活力

Core Insights - The 27th Shanghai International Film Festival is showcasing a variety of rare film artifacts and promoting a "one-stop" cultural tourism experience to attract more visitors to Shanghai [1][12]. Group 1: Exhibition Highlights - The exhibition features eight major thematic areas, covering film history, martial arts, animation, science fiction, photography art, and VR, tracing the development of Chinese cinema over the past 120 years [8]. - Notable exhibits include awards from the film "Red Sorghum" and a hand-drawn image of Nezha by the director of the animated series [4][8]. Group 2: New Experience Models - The festival is introducing innovative film experiences, such as learning alien languages from sci-fi films and immersive VR experiences that allow viewers to engage with short films [11][26]. - A variety of cultural tourism projects are being launched, including the world's first "Wukong Xiaxia" theme park and the "China Dinosaur Evolution Exhibition," attracting global tourists [19]. Group 3: Cultural Industry Growth - The cultural industry has become a pillar of Shanghai's economy, with revenue from cultural and related industries reaching 1,337.7 billion yuan in 2024, and new cultural business models generating 694.28 billion yuan, a year-on-year increase of 8.5% [23]. - The "Future Cinema" section of the festival is showcasing 16 virtual reality films, enhancing audience engagement through immersive experiences [26][27].