Shanxi Xinghuacun Fen Wine Factory (SH:600809) Sou Hu Wang·2025-06-17 03:42Core Viewpoint - The event "拾光共酝·汾酒时酿" celebrated the 10th anniversary of the Fenjiu official flagship store, showcasing a successful blend of traditional brewing culture with modern marketing strategies, attracting over 1.5 million online viewers [1][14]. Group 1: Event Highlights - The event was held in Xianju, known as the "Hometown of Yangmei," and featured a live broadcast that integrated local ecological products with traditional craftsmanship, enhancing brand appeal to younger audiences [3][10]. - A special ceremony called "百人共酝时光之酿" invited guests to soak high-quality Yangmei in Qinghua Fenjiu, symbolizing a unique and heartfelt blessing for the brand's anniversary [7][10]. - The live broadcast included interactive segments such as "high-altitude fruit picking competition" and demonstrations of modern transportation methods, showcasing the fusion of tradition and technology [8][10]. Group 2: Marketing and Brand Strategy - The collaboration between Fenjiu and Taotian Group exemplified a new model of content creation, merging liquor, local specialties, and cultural tourism, which reflects Fenjiu's innovative brand spirit [10][12]. - The event's success in attracting a large audience highlighted the effectiveness of integrating traditional culture with modern marketing techniques, aiming to transform perceptions of liquor among younger consumers [10][14]. - Future initiatives will continue to leverage the "Chinese Brand Blooming Season" IP to deepen the integration of time-honored brands with local industries, promoting cultural dialogue and brand innovation [14].