白酒品牌如何邀请专家学者进行文化赋能

Core Viewpoint - Cultural empowerment is a key strategy for enhancing brand value and competitiveness in the increasingly competitive liquor market [1] Group 1: Collaboration Goals and Needs - Brands need to clarify their positioning and cultural empowerment needs before inviting experts [3] - Specific collaboration goals should be established, such as enhancing cultural connotation and expanding the young consumer base [4] Group 2: Expert Selection - Historical culture experts can be invited for brands focusing on traditional craftsmanship and regional culture [5] - Literary and artistic experts can help brands that emphasize poetry and aesthetics by creating cultural narratives [6] - Industry experts can assist brands focusing on innovation and health in establishing standards and publishing white papers [7] - Cultural IP celebrities can collaborate with brands targeting the new national trend and youth [8] Group 3: Designing Collaboration Forms and Content - Product dimension: Cultural symbols can be materialized through co-branded products and themed liquor [9][10] - Communication dimension: Cultural penetration can be achieved through offline events and online interview series [11] - Channel dimension: Immersive cultural experiences can be created in flagship stores [12]