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特朗普开始卖手机,一台3600元,想取代iPhone?
3 6 Ke·2025-06-17 04:18

Core Viewpoint - Trump is entering the mobile communication market with "Trump Mobile," offering a phone plan and a smartphone, the T1, aiming to create a communication ecosystem under the Trump brand [1][6][9]. Group 1: Product Offering - Trump Mobile will provide 5G services through three major mobile operators, with its flagship product being The 47 Plan [8]. - The T1 smartphone is priced at $499 (approximately 3,617 RMB) and the monthly plan costs $47.75 (approximately 346 RMB), set to launch in September [13]. - T1 features a 6.8-inch AMOLED screen, 120 Hz refresh rate, 12GB RAM, 256GB storage, and a 5,000mAh battery, along with a triple camera setup [17][19]. Group 2: Marketing Strategy - The branding emphasizes "American manufacturing," with plans for a call center and phone production in the U.S., appealing to patriotic sentiments [10]. - The marketing strategy leverages Trump's influence, with the phone's design and branding heavily reflecting his persona, including slogans and logos [21][24]. Group 3: Market Challenges - The smartphone market is highly competitive, with established giants posing significant challenges for the new T1 brand [24]. - The conversion of Trump's influence into sustained purchasing power remains uncertain, as product quality and value will ultimately determine success [24][26]. Group 4: Intellectual Property - Trump's company, DTTM Operations LLC, has applied for trademarks related to "TRUMP" and "T1," covering wireless phone services and related products [26].