美美力诚再现江湖：金融城48套房产4.44亿起拍

Core Viewpoint - The article discusses the judicial auction of a commercial property owned by Licheng International Trade Co., Ltd. in Chengdu, which is linked to the luxury brand Meimei Licheng, following the company's previous operational challenges and license revocation [1][10]. Group 1: Auction Details - The property located at No. 999, North Tianfu Avenue, Chengdu, consists of 48 commercial units with a total area of 26,911.61 square meters and is set to start auctioning at an initial price of approximately 4.44 billion [1][3][8]. - The auction is scheduled to begin on July 5 at 10 AM, and the property is currently in a vacant state [1][3]. Group 2: Company Background - Licheng International Trade Co., Ltd. was established in 2001 and is associated with the founder of Meimei Licheng, Chen Long [10][20]. - The company previously acquired the commercial property in question in 2012 from Chengdu Dahong Real Estate Co., Ltd. for approximately 2.24 billion [7][8]. Group 3: Market Context - The property is situated in a commercially vibrant area, surrounded by several major shopping complexes within a 1.5-kilometer radius, including SKP and In99 [5][3]. - The auction's success is uncertain due to the competitive commercial environment and the property's previous operational issues [3][5]. Group 4: Historical Context - Meimei Licheng has a history of significant luxury brand partnerships, including the first stores of Gucci and Cartier in Chengdu, but has faced financial difficulties since 2015 due to market competition [13][17][19]. - The company was declared bankrupt in 2020, and its operational status was revoked in 2024 [20][21].