Amazon extends Prime Day to four days, starting July 8

Group 1 - Amazon is extending its Prime Day event to four days, running from July 8 to July 11, 2023 [1] - The event will feature themed "deal drops" that change daily and are available while supplies last, creating a sense of urgency [2] - Prime Day was launched in 2015 to attract new members to Amazon's loyalty program and has evolved to include a second similar event in the fall [3] Group 2 - Prime Day serves as a significant revenue driver not only for Amazon but also for other retailers who often host competing discount events [3]