Sou Hu Cai Jing·2025-06-17 05:40Core Insights - Pop Mart has launched its jewelry brand popop with a successful opening of its first store in Beijing, following the global flagship store in Shanghai [1][12] - The LABUBU series has seen high demand, with some products already sold out, indicating strong consumer interest [1][3] - The average transaction value in the store exceeds 400 yuan, with some items priced close to 20,000 yuan, showcasing significant markup potential [5][6] Sales Performance - The Beijing store recorded over ten transactions within the first hour of operation, highlighting robust initial sales [5] - The LABUBU series has generated buzz on social media, with claims that purchasing LABUBU items can yield higher returns than gold, with annual returns exceeding 300% [12] Market Impact - As of June 17, Pop Mart's stock price has increased nearly 210% year-to-date, reflecting positive market sentiment towards the company's expansion into jewelry [14] - The company is not only focusing on jewelry but also expanding into fashion, with collaborations with brands like Uniqlo and d'zzit, indicating a broader strategy to capture the fashion market [17][20]