巴奴拟赴港上市，招股书公布：直营店145家，人均138元

Core Viewpoint - Banu International Holdings Limited has submitted its IPO prospectus, with CICC and CMB International as joint sponsors, indicating a strategic move towards public listing and expansion in the competitive hot pot market [1][16]. Group 1: Company Overview - Founded in 2001 in Anyang, Henan, Banu is known for its "productism" philosophy, focusing on high-quality hot pot offerings, particularly "tripe + mushroom soup," with an average spending of over 120 RMB per person [1][15]. - As of June 9, 2025, Banu operates 145 directly managed stores across 39 cities in China, with a significant presence in Henan and first-tier cities [3][4]. Group 2: Business Performance - Banu's revenue has shown growth, with figures of 1.433 billion RMB in 2022, 2.112 billion RMB in 2023, and 2.3 billion RMB in 2024, while the first quarter of 2025 recorded revenue of 709 million RMB [11]. - The operating profit margin for Banu's stores increased from 15.2% in 2022 to 23.7% in Q1 2025, with first-tier city stores achieving a margin of 20.7% and second-tier and below at 24.5% [5][11]. - The average daily sales per restaurant were lowest in 2024 at 52,667 RMB, with significant differences noted between city tiers [12][13]. Group 3: Customer Insights - The average customer spending remained above 140 RMB from 2022 to 2024, but saw a decline to 138 RMB in Q1 2025, a decrease of 10 RMB year-on-year [6][7]. - The table turnover rate improved from 3.0 in the previous year to 3.7 in Q1 2025, indicating enhanced operational efficiency [8][9]. Group 4: Strategic Initiatives - Banu's expansion strategy is centered around a "third-generation supply chain" model, emphasizing fresh ingredients and quality control, supported by five central kitchens and a specialized base material processing factory [4][15]. - The IPO proceeds are intended for expanding the self-operated restaurant network, enhancing digital capabilities, brand building, and optimizing the supply chain [16].