守护重点人群 筑牢金融防线——兴业银行呼和浩特分行金融知识万里行活动

Core Viewpoint - The article highlights the initiative by Industrial Bank's Hohhot branch to enhance public financial literacy through a series of activities aimed at different target groups, thereby contributing to a safer and more stable financial ecosystem [1][2]. Group 1: Financial Knowledge Promotion Activities - The Hohhot branch has launched the "Financial Knowledge Popularization Journey" series of activities to improve public financial literacy and risk awareness [1]. - The initiative includes a differentiated promotional model featuring "four major scenarios + special content" tailored to the cognitive characteristics and actual needs of various groups [1]. Group 2: Targeted Outreach for Specific Groups - For the elderly, the branch has set up financial knowledge consultation points in multiple communities and organized "Silver Age Classrooms" to address their lack of financial knowledge and risk awareness [1]. - Staff provide guidance on using mobile banking safely and explain common scams such as pension investment traps and AI face-swapping frauds in simple language [1]. Group 3: Business and Community Engagement - The branch conducts "Financial Knowledge into Enterprises" activities, offering one-on-one guidance and group sessions to help employees understand financial policies and maintain personal credit [2]. - In bustling commercial areas and agricultural markets, the bank promotes financial consumer rights and rational investment concepts through informational booths and brochures [1][2]. Group 4: Future Plans - The Hohhot branch plans to continue deepening financial knowledge promotion efforts, innovating outreach methods, and expanding coverage to establish a long-term and normalized financial literacy initiative [2].