深耕服务品牌 助力旅客“畅享草原” 内蒙古机场集团2025年服务品牌建设月纪实

Core Viewpoint - Inner Mongolia Airport Group will designate May each year as "Service Brand Construction Month" starting in 2024, focusing on enhancing its service brand "China Service Enjoy the Prairie" towards excellence by implementing 16 key tasks across six major areas in 2025 [1] Group 1: Service Brand Development - The group aims to ensure that citizens can "afford, access, and enjoy" air travel, and has developed 46 service products to meet the needs of airlines, passengers, and cargo owners, enhancing both service quality and brand value [2] - The introduction of the "Enjoy the Prairie Worry-Free Group Travel" service product includes personalized services such as guided assistance, seat selection, convenient parking, and centralized security checks [3] Group 2: Service Commitment Upgrade - The service commitment standard has been upgraded to include 34 specific commitments across five categories, emphasizing efficiency and personalized service for first-time travelers, with over 50% of commitments exceeding industry standards [4][5] - Various airports have implemented unique services, such as rapid transfer services and free parking, to enhance passenger experience [4] Group 3: Seasonal Preparedness - The group has integrated peak season support into its brand construction tasks, identifying 80 risks related to service standards and processes, with measures in place to ensure seamless service during peak travel times [6] - Feedback from passengers has led to the identification of 105 service issues, with 167 corrective measures planned for completion by the end of June [8] Group 4: Continuous Improvement - The group emphasizes a customer-centric service philosophy, aiming to incorporate local cultural elements into its services, thereby enhancing brand influence and product competitiveness [9]