AI 工具设计升级：生意管家以交互体验破解商家使用门槛

Core Insights - The article discusses the upgrades made to the "Business Butler," an AI tool by Taobao aimed at helping merchants reduce costs and improve efficiency, particularly in material generation, data analysis, and marketing. However, the current tool has a high usage threshold and understanding cost for merchants on Taobao and Tmall [1]. Group 1: Official Website Design - The old version of the official website used traditional functional modules, making it difficult for merchants to understand how to use AI features and their effects. The visual language lacked a sense of technology and intelligence [2][3]. - The new design aims to provide a clear capability framework and intuitive interaction experience, allowing merchants to easily understand and utilize AI [4][6]. - The homepage redesign includes a restructured page framework that expands content capacity, clearly conveying the platform's capabilities [6][8]. Group 2: AI Tool Upgrades - The AI graphic generation tool has been upgraded to help merchants efficiently create product materials, thus achieving cost reduction and efficiency improvement. The old tool had a cumbersome form-based structure that posed high entry barriers and complicated operational processes [19]. - The new design focuses on clear operational paths, seamless connections between nodes, natural and friendly interactions, and a visually clean and simple layout [22][31][38]. - The tool now allows merchants to quickly perceive its capabilities and understand what effects can be achieved, enhancing the overall user experience [22][30]. Group 3: Future Directions - The article emphasizes the rapid evolution of technology and the need for design to translate complex intelligent technologies into tools that merchants can understand and effectively use. The goal is not to create flashy AI tools but to ensure usability for merchants [44]. - The upcoming IXDC International Experience Design Conference in October 2025 in Beijing will focus on "Human-Machine Symbiosis: New Paradigms of Human-Machine Collaboration in the AI Era," highlighting the importance of user experience innovation in the context of AI [44].