Stagwell's (NASDAQ: STGW) PRophet Expands Global Partnership with Hootsuite to Power the Future of Social and Media Intelligence through AI

Core Insights - PRophet and Hootsuite have expanded their global partnership to enhance social media listening and media intelligence solutions, marking a significant milestone in their collaboration [1][3] - The integration will allow PRophet to incorporate Hootsuite's social listening capabilities into its MIND media intelligence platform, providing clients with a seamless experience across earned and social platforms [2][4] Partnership Details - The partnership includes a global go-to-market agreement to promote and deliver each other's solutions to clients, simplifying procurement and standardizing technology across the Stagwell network [1][3] - Hootsuite will advocate for PRophet as its preferred earned media solution, while PRophet will introduce Hootsuite to its customer base [4] Technology Integration - The integration aims to combine PRophet's AI-driven technology with Hootsuite's social listening capabilities, enhancing insights and data-driven storytelling for communicators [3][4] - The collaboration is expected to benefit hundreds of clients across various industries, including consumer goods, healthcare, financial services, and technology [4] Company Background - PRophet is recognized as a leading provider of media intelligence and social listening tools, with a focus on empowering communications professionals [6][8] - The company has received multiple awards, including PRovoke Media's Innovation SABRE and a Webby Award, highlighting its innovative approach in the industry [8]