LFX(SH:600612) Zheng Quan Zhi Xing·2025-06-17 08:25Core Viewpoint - The company is facing significant challenges in the jewelry market due to declining consumer demand and rising gold prices, leading to a decrease in revenue and profits in 2024. However, it is actively implementing reforms and strategies to enhance its market position and drive future growth [2][3][16]. Financial Performance - Total revenue for 2024 was 56.793 billion yuan, a decrease of 20.50% year-on-year [2][16]. - Total profit amounted to 3.418 billion yuan, down 14.10% compared to the previous year [2][16]. - Net profit attributable to shareholders was 1.950 billion yuan, reflecting an 11.95% decline year-on-year [2][16]. Strategic Initiatives - The company is deepening reforms and implementing a "dual-hundred" action plan to enhance internal capabilities and market competitiveness [2][9]. - It is focusing on product innovation and brand enhancement, launching new themed products to attract consumers [4][11]. - The company is expanding its online and offline sales channels, including the establishment of an e-commerce department to adapt to changing consumer behaviors [3][10]. Market Positioning - The company is adjusting its market strategy to maintain its leading position in the jewelry sector, including opening new flagship stores and enhancing brand visibility through marketing campaigns [3][5]. - It is leveraging digital marketing and social media platforms to engage younger consumers and boost sales [20][13]. Brand Development - The company is actively promoting its brand at international events and exhibitions, enhancing its global presence and brand value [5][9]. - It has been recognized as a leading brand in the domestic jewelry industry, ranking 137th in the Brand Finance 2024 China Brand Value 500 list, an increase of 33 places from the previous year [5][9]. Governance and Compliance - The company is strengthening its governance framework and compliance management, establishing a compliance management committee and updating internal regulations [6][7]. - It is committed to enhancing its ESG (Environmental, Social, and Governance) practices, aligning with national policies and improving sustainability reporting [7][14].