Aurora Mobile's EngageLab Empowers Tea Beverage Brand Global Expansion with Customer Engagement Solution

Core Viewpoint - Aurora Mobile Limited's subsidiary EngageLab has partnered with a prominent Chinese tea beverage brand to enhance its global expansion efforts through improved AppPush notification capabilities, addressing challenges in overseas notification services and optimizing user experience [1][2]. Group 1: Partnership and Global Expansion - EngageLab's partnership with the tea beverage brand aims to support its global expansion by leveraging high-delivery rate AppPush notifications [1]. - The tea beverage brand has established thousands of stores in over 100 countries, positioning itself as a leading Chinese brand in the fresh-made tea beverage sector, particularly in Southeast Asia and North America [1]. Group 2: Challenges and Solutions - The brand faced challenges in overseas notification services, including unstable channel quality and unreliable message delivery, which affected user experience and operational efficiency [2]. - EngageLab's AppPush solution improved message delivery rates by approximately 40% by integrating various international and major smartphone manufacturer push channels, providing robust technical support for global operations [2]. Group 3: Features of EngageLab's AppPush - EngageLab's AppPush includes a dynamic AppKey switching function that allows the brand to implement independent push strategies and marketing campaigns tailored to different markets without maintaining multiple app versions, thus reducing development costs [3]. - The solution enables flexible user behavior tracking and enhances regional market responsiveness [3]. Group 4: Data Compliance and Infrastructure - EngageLab has established distributed data centers in strategic locations worldwide, ensuring compliance with local privacy regulations and providing localized data solutions [4]. - The brand can select appropriate data storage and processing nodes based on user regions, adhering to local privacy regulatory requirements [4]. Group 5: About EngageLab - EngageLab is a leading AI-powered omnichannel customer engagement solution provider, delivering over 1 million messages every second across various channels and supporting businesses in over 220 countries [5].