中国广告行业发展“成绩单”：去年全国广告业务收入增长近两成

Group 1 - The core index of China's advertising industry reached 128.4 points in 2024, reflecting an 8.0% year-on-year growth [1] - The advertising business revenue for large-scale enterprises in 2024 was 1,546.41 billion yuan, an increase of 17.9% compared to the previous year [1] - Digital advertising has become the main driving force for industry development, with internet advertising revenue accounting for 86.5% of total revenue in 2024, and the proportion of employees with a bachelor's degree or higher rising to 67.6% [1][2] Group 2 - The advertising industry in China is projected to maintain its position as the second-largest advertising market globally and the largest in the Asia-Pacific region, with the fastest growth in advertising revenue among the top ten global markets [2] - The eastern region of China leads in advertising industry development, with Beijing, Shanghai, Jiangsu, Zhejiang, and Guangdong being the top provinces contributing to high-quality development [2] - Internet advertising revenue grew by 24% in 2024, highlighting the rapid digital transformation of traditional media and the emergence of new media driving market growth [2]