“对对碰”直播购物有“玄机”？江苏省消保委调查揭秘

Core Viewpoint - The rise of "Duoduo Pen" live shopping, which combines blind box unboxing with interactive live streaming, has gained popularity among young consumers, but concerns about transparency and product quality have emerged [1][2][10]. Group 1: Popularity and Consumer Behavior - "Duoduo Pen" is a new interactive live shopping model where consumers purchase blind bags or boxes, and hosts unbox them live, triggering rewards based on matching items [2]. - Daily necessities like tissues, phone cases, and pens are the most popular items purchased through "Duoduo Pen" live streams, accounting for 49.33% of consumer choices [8]. - Most consumers spend less than 100 yuan on purchases in "Duoduo Pen" live streams [8]. Group 2: Issues and Concerns - A survey indicated that nearly 80% of respondents believe there are issues with "Duoduo Pen" live shopping, particularly regarding product quality, safety, and transparency of rules [10][22]. - Many consumers reported receiving products without proper labeling, such as production dates or manufacturer information, raising safety concerns [12][19]. - Over 51.33% of respondents suspect that hosts or staff manipulate the "hit rate" of items during live streams [14]. Group 3: Consumer Experiences - In a specific case, a consumer spent 129.9 yuan on a snack "Duoduo Pen" and received unmarked products, highlighting the lack of transparency in product sourcing [10][25]. - A significant 75.55% of respondents who had experience with "Duoduo Pen" reported varying degrees of quality issues with the items received [22]. - Many live streams explicitly state "no returns or exchanges," and hosts often threaten to block consumers who request refunds [24][27].