WLY(SZ:000858) Mei Ri Jing Ji Xin Wen·2025-06-17 10:13Core Viewpoint - The liquor industry, particularly the white liquor sector, is currently undergoing a deep adjustment period, with a significant impact from counterfeit products affecting consumer trust and pricing structures [1][2]. Group 1: Counterfeit Products and Consumer Trust - In the first five months of this year, the company provided authentication services for 1,610 bottles of its products sold on e-commerce platforms, discovering a counterfeit rate of 16.65%, with 268 bottles identified as fake [2][4]. - The company has issued multiple notices since November of last year regarding online counterfeit issues, indicating ongoing communication with e-commerce platforms to address these concerns [4][8]. - The emergence of counterfeit products, particularly the "light bottle eighth generation Wuliangye," has raised alarms, as the company has never sold such a product in the market [1][8]. Group 2: Actions Taken Against Counterfeiting - The company has collaborated with e-commerce platforms to shut down 261 counterfeit shops and remove 6,431 infringing links from their sites [4]. - The company has provided updated links for legitimate online purchasing channels and encourages consumers to verify the authenticity of physical stores through its official website [4][8]. - The company emphasizes the importance of obtaining invoices and proof of purchase when buying its products to safeguard consumer rights [8].