市场监管总局：广告业保持蓬勃发展态势

Core Insights - The "China Advertising Industry Development Index Report (2025)" indicates that China's advertising industry is experiencing robust growth, with the index reaching 128.4 points, reflecting an 8.0% year-on-year increase [1] - The report highlights a shift in the development pattern of the advertising industry from "single-point breakthroughs" to "ecological symbiosis" [1][2] - The advertising industry is transitioning from "factor-driven" to "innovation-driven" growth, with digital advertising becoming the core engine of development [2] Group 1 - The advertising business revenue for national advertising agencies and large enterprises is projected to reach 1,546.41 billion yuan in 2024, representing a 17.9% increase from the previous year [1] - The integration of advertising with related industries, such as agriculture, manufacturing, and cultural tourism, is creating a multi-dimensional and symbiotic industrial ecosystem [1] - The report emphasizes the necessity of this integration for supporting the new development pattern and facilitating domestic circulation [1] Group 2 - The report shows that internet advertising revenue is expected to account for 86.5% of total revenue in the publishing segment by 2024, indicating a significant shift towards digital platforms [2] - The proportion of employees with a bachelor's degree or higher in the advertising industry has risen to 67.6%, reflecting a trend towards a more educated workforce [2] - The advertising industry's contribution is expanding beyond economic attributes to include social contributions, enhancing its role in promoting healthy consumption and shaping national brand images [2]