瓜子二手车数据观察：新能源二手车品牌集中趋势明显，全面保障有效解决消费痛点

Core Insights - The second-hand car market is increasingly validating brands in the new energy vehicle (NEV) sector, with consumer preferences leaning towards established brands that have proven their worth over time [1][2]. Market Trends - As of Q1 2025, only 11 brands accounted for over 50% of the sales in the NEV second-hand car market, indicating a significant concentration of top brands [2]. - On the Guazi platform, nearly 70% of NEV transactions are dominated by the top 11 brands, which is significantly higher than the overall market average [4]. Leading Brands - BYD, Wuling, and Tesla are the top three brands on the Guazi platform, collectively accounting for nearly 40% of total NEV sales. BYD's extensive product line, Wuling's affordability, and Tesla's strong brand influence contribute to their popularity [4]. Emerging Brands - New energy brands such as Li Auto, NIO, Xpeng, and Leap Motor are also gaining traction, with their market share approaching 10% on the Guazi platform, indicating a robust presence in the second-hand market [5]. Consumer Assurance - Guazi has introduced a "100-day battery buyback guarantee" to address consumer concerns regarding battery performance, allowing for a buyback if battery degradation exceeds 10% within 100 days under normal usage [8]. - The platform has established a comprehensive inspection process covering over 200 items, particularly focusing on the three electric systems, to ensure transparency and trust in vehicle conditions [11]. Service and Trust - Guazi's commitment to high standards in vehicle inspection and a full refund policy for accident, fire, or flood-damaged vehicles enhances consumer confidence and positions the platform as a reliable choice for purchasing NEV second-hand cars [11].