美好生活大调查：中国居民消费特点及趋势报告（2025年度）

Group 1 - The report reveals a new consumption landscape in China, highlighting significant growth in service consumption, particularly in health and wellness, education, and cultural services [1][5][11] - Cultural consumption is robust, with tourism at the top of consumer intentions, and a notable increase in movie attendance and cross-city cultural activities [1][5][11] - The consumption expectations in lower-tier cities and rural areas are surpassing those in first and second-tier cities in sectors like tourism and health services [1][5][11] Group 2 - The report indicates a diverse range of consumer preferences, with different income and education levels leading to varied spending habits, such as low-income and high-income households favoring health and wellness, while middle-income households prefer fitness [1][5][11] - Over two-thirds of respondents plan to spend between 2000-19999 yuan on tourism, with a strong inclination among young people and women to travel [1][5][11] - The health consumption market is expanding, with a shift from reactive to proactive health management, indicating a growing trend towards preventive health investments [1][5][11] Group 3 - The report emphasizes the importance of "AI + silver economy" in community elder care, highlighting the demand for medical and health services [1][5][11] - The education sector shows a surge in interest, particularly in lower-tier markets, with women exhibiting higher spending expectations than men [1][5][11] - The durable goods market is seeing a shift, with a preference for digital products in East China and a growing interest in new energy vehicles, driven by considerations of range, safety, and charging convenience [1][5][11] Group 4 - The real estate market is experiencing a decline in home-buying demand in first-tier cities, while rental demand is increasing, particularly among younger demographics [1][5][11] - Pet consumption is on the rise, particularly among non-traditional families and young people, with the Northeast leading in pet care spending [1][5][11] - The report calls for maintaining consumer confidence and restructuring growth in foreign trade provinces to expand new consumption spaces [1][5][11]