POP MART(HK:09992) Nan Fang Du Shi Bao·2025-06-17 12:18Core Viewpoint - The LABUBU brand under Pop Mart has become a top player in the trendy toy market, facing significant challenges from counterfeit products that are gaining popularity among consumers due to the scarcity of genuine items [1][2][3]. Group 1: Market Dynamics - LABUBU toys have seen explosive demand since their launch, with the official price of 99 yuan for a toy being resold for around 300 yuan in secondary markets, indicating a markup of over 200% [2]. - Limited availability of genuine LABUBU products has led consumers to seek alternatives, with some even joining groups dedicated to purchasing these toys [2][3]. - Counterfeit LABUBU products are being marketed heavily online, with some sellers claiming their products are of similar quality to the originals [4][8]. Group 2: Counterfeit Products - Counterfeit LABUBU toys are often produced in East Guangdong and are marketed as having similar materials and craftsmanship to the originals, making them difficult to distinguish [4][8]. - Some counterfeiters have begun to use fake anti-counterfeit labels to mislead consumers, with prices for these counterfeit items reaching up to 129 yuan [5][6]. - The presence of counterfeit LABUBU products has shifted from physical markets to online platforms due to increased regulatory scrutiny [7][9]. Group 3: Legal Implications - Legal experts indicate that the production and sale of counterfeit LABUBU products violate copyright and trademark laws, with severe penalties for serious offenses [1][10]. - Platforms facilitating the sale of counterfeit goods may also face legal repercussions if they fail to act against known infringements [10][11]. - Pop Mart has been actively pursuing legal action against counterfeiters through civil and criminal litigation to protect its intellectual property [10][11].