Core Insights - Brag House Holdings, Inc. is launching a secure digital asset platform as part of its Name, Image, and Likeness (NIL) initiative to enhance monetization strategies and engage Gen Z [1][2] - The NIL market is projected to grow to $1.5 billion by 2027, with 95% of NCAA athletes currently receiving little to no NIL compensation, indicating a significant opportunity for the company [3][4] Company Strategy - The initiative leverages Brag House's partnership with Learfield across 200+ NCAA campuses, allowing student-athletes to monetize digital assets like highlight reels and authenticated collectibles [2][4] - The platform aims to create a scalable revenue model by retaining transaction fees and recurring royalties from secondary marketplace activities [2][3] Technological Implementation - Athletes will use a no-code interface to mint and sell digital assets directly to fans, with automated smart contract systems facilitating transactions [4][6] - The company is exploring next-gen digital platforms that offer low fees and reliable verification systems to enhance user experience [4] Market Positioning - The NIL initiative aligns with Brag House's strategic roadmap, which includes building a Gen Z community, scaling B2B solutions, monetizing engagement, and activating proprietary data [5] - The company emphasizes that this initiative is about capturing value rather than chasing trends, leveraging its existing engagement with Gen Z [5] Future Plans - Initial NIL activations are expected to launch on select campuses in late 2025, with full platform capabilities anticipated to go live in early 2026 [6]
Brag House Launches Revenue-Generating NIL Platform to Monetize Gen Z Athlete Engagement Across 200+ College Campuses