NEW YORK, June 17, 2025 (GLOBE NEWSWIRE) -- Brag House Holdings, Inc. (NASDAQ: TBH) ("Brag House" or the "Company"), the media-tech platform at the intersection of gaming, college sports, and Gen Z engagement, last week unveiled plans to launch a secure digital asset platform as part of its Name, Image, and Likeness (NIL) initiative supporting the Company's broader monetization strategy by introducing new revenue streams, expanding Gen Z engagement, and strengthening its data-driven value proposition. Build ...

"We've created a new lane where college gaming and school spirit intersect," said Lavell Juan Malloy II, CEO and Co-Founder of Brag House. "As a former student-athlete, I deeply understand the value of building a personal brand, but also how few athletes truly get to benefit. Brag House was built on the idea of inclusivity, and we believe it's time to level the playing field." A New Kind of NIL Model This initiative builds on Brag House's creation of a new digital sports medium through its strategic partner ...

Core Viewpoint - Brag House Holdings, Inc. is actively working on its Quarterly Report for the fiscal quarter ended March 31, 2025, while addressing compliance issues with Nasdaq due to delayed filings [1][2]. Company Compliance and Reporting - On May 27, 2025, Brag House received a notice from Nasdaq for non-compliance with Listing Rule 5250(c)(1) due to the delayed filing of its Form 10-Q [2]. - The company plans to file its Form 10-Q before the compliance plan submission deadline of July 28, 2025, ensuring no immediate effect on its stock listing [2]. Leadership Commitment - CEO Lavell Juan Malloy II emphasized the company's commitment to transparency and compliance with SEC reporting obligations, highlighting the team's efforts to complete necessary disclosures while focusing on strategic goals [3]. Engagement Initiatives - Brag House launched the Brag Gators Gauntlet: Baseball Edition in partnership with Florida Gators Athletics, featuring a Fortnite tournament that attracted strong participation from students and alumni [4]. - The event served as a gamified digital tailgate, enhancing engagement for college sports fans [4]. - Following the success of the inaugural event, Brag House plans to host the next activation on July 19, 2025, and aims to roll out additional events at various universities throughout 2025 [5]. Company Overview - Brag House is a media technology gaming platform focused on transforming casual college gaming into a community-driven experience, integrating gaming, social interaction, and technology [6]. - The platform aims to foster meaningful engagement between users and brands, particularly targeting the influential Gen Z demographic [6].

Core Insights - Brag House Holdings, Inc. successfully launched the Brag Gators Gauntlet series, a digital engagement platform that merges gaming, college sports, and digital media, with the first event held on May 17, 2025 [1][3] Group 1: Event Details - The inaugural event featured a Fortnite tournament with a baseball-inspired scoring format, open to students and alumni from the University of Florida and the University of Alabama, attracting nearly 300 registrations for a capacity of 100 competitors [2] - The event served as a digital tailgate leading into a college baseball game, where the Florida Gators achieved a 9–3 victory over Alabama [1][2] Group 2: Participant Experience - The tournament was won by Michael Yencik, a University of Florida student, who expressed excitement about the event and its connection to school spirit [3] - The event was designed to enhance game day experiences and foster community among participants [3] Group 3: Strategic Vision - Brag House aims to integrate Name, Image, and Likeness (NIL) opportunities and scalable digital experiences tailored to Gen Z audiences, with plans for more activations at select universities in 2025 [3][4] - The initiative reflects a broader strategy to merge college sports with interactive digital gaming formats, enhancing fan engagement for students, alumni, and brand partners [4] Group 4: Company Overview - Brag House is a media technology gaming platform focused on transforming casual college gaming into a community-driven experience, providing live-streaming, gamification features, and custom tournament services [4] - The company aims to connect brands with the influential Gen Z demographic through engaging digital experiences [4] Group 5: Learfield Overview - Learfield is a leading media and technology company in college athletics, leveraging data and relationships to drive revenue and fan engagement for brands and sports properties [5] - The company has connections with over 1,200 collegiate institutions and 12,000 brand partners, enhancing the reach and influence in college sports [5]

Core Insights - Brag House Holdings, Inc. is positioned as a leading Gen Z engagement platform that integrates gaming, college sports, and social interaction, aiming to redefine how Gen Z connects with brands and communities [1][2][3] Company Overview - The company is focused on transforming casual college gaming into a vibrant, community-driven experience, providing an inclusive environment for casual gamers while enabling brands to connect authentically with Gen Z [5] - Brag House offers features such as live-streaming capabilities, gamification, and custom tournament services to foster engagement between users and brands [5] Leadership and Vision - CEO and Co-Founder Lavell Juan Malloy II emphasizes the creation of a new digital sports medium tailored to Gen Z, merging gameplay with school spirit and utilizing real-time analytics for effective brand engagement [3][4] - The company is committed to building a powerful framework that enhances brand precision, authenticity, and return on investment (ROI) when reaching Gen Z [3] Strategic Initiatives - Brag House is executing a multi-university activation roadmap in partnership with Learfield, focusing on platform enhancements, branded experiences, and NIL-integrated content to scale revenue and user base [4] - New initiatives include the Brag Gators Gauntlet series and a subscription-based insights product aimed at helping brands connect with Gen Z in a privacy-first, data-rich manner [7]

Core Viewpoint - Brag House Holdings, Inc. is focused on redefining digital engagement for casual college gamers and brands targeting the Gen Z demographic through a unique digital platform that combines gaming, school spirit, and interactive experiences [2][3][4]. Strategic Initiatives - The company has launched a strategic partnership with Learfield, starting with Florida Gators Athletics, aimed at creating a new digital sports medium for Gen Z [3][4]. - The debut activation, the Brag Gator Gauntlet, is set to begin in May 2025 at the University of Florida, integrating Brag House's platform with Learfield's collegiate network [5]. Revenue Generation and Marketing Strategy - The partnership with Learfield is expected to generate significant revenue opportunities and will be scaled across over 200 collegiate institutions [3][4]. - The company aims to create high-ROI advertising opportunities through student-led tournaments and influencer-driven campaigns, enhancing brand engagement with Gen Z [5][6]. Development and Growth Focus - Brag House is committed to strategic investments in infrastructure while maintaining cost controls, with a focus on high-impact, revenue-producing milestones [6]. - The company plans to advance key platform technology modules and leverage proprietary data for brand-focused SaaS revenue generation [8]. Community Engagement and Features - The platform offers live-streaming capabilities, gamification features, and custom tournament services, fostering meaningful engagement between users and brands [9]. - Initiatives include NIL-integrated content featuring student-athletes and branded loyalty tokens to enhance authenticity and school pride [7].

Revenue Generation and Business Model - The company generated approximately $667,000 in revenue from 27 major tournaments, with seven sponsored by Fortune 500 companies[42]. - For 2025, tournaments and sponsorships are expected to constitute approximately 99% of total revenue, while subscriptions and merchandise will account for about 1%[43]. - The company plans to launch a paid subscription service in Q4 2025, offering four membership tiers with monthly fees ranging from $2.99 to $7.99[56]. - The revenue model primarily generates income from B2B tournaments and tertiary fees, with a focus on implementing a direct-to-consumer model for future growth[136]. - The company estimates that its monthly paid members can generate between $25 and $95 in annual revenue per member, excluding one-off purchases[77]. - Partnerships accounted for 99% of Brag House's revenue as of March 31, 2025[71]. - As of March 31, 2025, partnerships with major clients like McDonald's and Coca-Cola accounted for 99% of the company's revenue, highlighting the critical nature of these relationships[182]. - The company generates a growing portion of its revenue from advertising and sponsorship, which is expected to expand as online viewership increases[185]. User Engagement and Growth - Brag House has achieved nearly 1,400,000 video views of its content across platforms, representing a 148% year-over-year increase from 2020 to 2024[28]. - Brag House anticipates a user growth rate increase in 2025, aiming to convert viewers into subscribers and consumers to boost revenue from subscriptions and in-app purchases[47]. - The company had nearly 2,000 Bragger members as of March 31, 2025, indicating a growing user base[56]. - Women represent 45% of all U.S. gamers, highlighting a key demographic that Brag House aims to engage through its platform[39]. - Approximately 30% of the company's member users are women, who account for nearly 40% of its reach and views, indicating a higher diversity compared to other esports platforms[99]. - The company aims to expand its community of casual gamers, which represents more than 99% of all gamers globally, presenting a significant growth opportunity[82]. - The company must maintain a vibrant community culture to retain and expand its gamer community, which is critical for its success[140]. Strategic Partnerships and Collaborations - Brag House's strategic partnership with Learfield will provide access to media rights across nearly 200 universities, enhancing physical and digital activations[30]. - The company has secured a strategic partnership with Learfield Communications, focusing on sales representation for sponsorship opportunities, with revenue sharing based on services and assets[68][69]. - The company has finalized three major partnership agreements, including one with Learfield, a billion-dollar media company, to leverage its college network for sponsorship revenue and data insights[124]. Technology and Data Insights - The company plans to launch a proprietary machine learning-based SaaS platform for anonymized predictive data insights into Gen Z behavior, with a beta version expected in Q1 2026[31]. - The company has developed proprietary predictive data models to provide brands with in-depth insights into Gen Z consumer behavior, enhancing B2B partnerships[83]. - The future revenue model will offer brands access to insights derived from anonymized user data, expected to be implemented in Q1 2026[52]. Financial Performance and Risks - The company incurred a net loss of $3,288,519 for the year ended December 31, 2024, compared to a net loss of $4,672,348 for the year ended December 31, 2023, with an accumulated deficit of $14,647,702 as of December 31, 2024[119]. - The company has experienced significant growth since launching its gaming platform, but its historical growth rate may not predict future performance due to a limited operating history[132]. - The company faces intense competition in the esports industry, with established leagues and emerging startups potentially impacting revenue and profitability[141]. - Economic downturns and market conditions could adversely affect the company's financial performance, particularly in the entertainment and esports industries[125]. - The company has incurred operating losses to date, raising doubts about its ability to continue as a going concern without sufficient funding[119]. - The company may be required to pay up to $5 million to counterparties under certain agreements, which could adversely affect its liquidity and financial condition[222][223]. Compliance and Regulatory Challenges - The company faces regulatory risks related to user privacy, data collection, and online commerce, which could impact its operations and financial performance[187]. - Non-compliance with the GDPR could result in monetary penalties of up to €20 million or 4% of annual worldwide revenue, whichever is higher[192]. - The U.K. implemented GDPR-complementary legislation with penalties for noncompliance of up to £17.5 million or 4% of worldwide revenues, creating uncertainty in data transfer regulations[193]. - Ongoing compliance with evolving data protection laws requires significant time and resources, impacting operational efficiency[194]. Operational and Cybersecurity Risks - The company faces cyber risks that could disrupt operations and degrade user experience, potentially leading to significant legal and financial exposure[162]. - Any failure in the company's IT and data security infrastructure could adversely impact business operations and reputation[161]. - Data security breaches could result in legal liabilities and harm the company's profitability and reputation[160]. - The company has a material weakness related to the lack of cybersecurity policies and procedures, which could negatively impact operations[218]. Market Trends and Industry Insights - The global esports market generated over $2 billion in annual revenue in 2024, with the U.S. contributing nearly 45% ($871 million)[36]. - Esports viewership is projected to exceed 640 million spectators worldwide in 2025, with U.S. viewership estimated at 81 million in 2024, reflecting a 9% growth from 2021[37]. - The esports industry is expected to grow at a compound annual growth rate of 20.7%, potentially reaching $9.29 billion by 2032[36]. - The company operates through eight primary marketing channels, including a Collegiate Leads Program aimed at increasing brand awareness on college campuses across the U.S.[1]. Internal Controls and Governance - The company has identified material weaknesses in its internal control over financial reporting as of December 31, 2024, and 2023, which could lead to material misstatements in financial statements[218]. - The company expects to complete its remediation plan for identified weaknesses within the next 12 months, but cannot assure successful remediation[220]. - The company has not tested the effectiveness of its internal control over financial reporting, raising concerns about future compliance[220].

Core Insights - Brag House Holdings, Inc. has launched a strategic partnership with Florida Gator Athletics and Learfield to create the Brag Gator Gauntlet Series, a digital sports medium aimed at engaging Gen Z through gaming and college sports [1][2][3] - The initiative combines digital and in-person gaming experiences with real-world sports events, allowing students and fans to engage with their favorite teams in innovative ways [2][4] - The partnership aims to redefine fan engagement by providing brands with scalable opportunities to connect with college communities and generate measurable returns on investment [4][5] Company Overview - Brag House is positioned as a leading media technology gaming platform that merges gaming, social interaction, and technology to create a community-driven experience for casual gamers [9] - The company focuses on transforming college gaming into an engaging environment, enabling brands to connect authentically with the influential Gen Z demographic [9] - Learfield serves as a media and technology company that powers college athletics, leveraging extensive data and relationships to enhance revenue, brand awareness, and fan engagement [10] Future Plans - Following the initial activation with the Florida Gators, Brag House and Learfield plan to expand the model to 10 additional campuses in 2025, with a goal of reaching 50 campuses by the end of 2026 [7]

Group 1 - Brag House Holdings, Inc. is a media-tech platform focused on gaming, college sports, and social interaction, currently preparing its Form 10-K for the fiscal year ended December 31, 2024 after its IPO in March 2025 [1][2] - The company received a notice from Nasdaq on April 17, 2025, indicating non-compliance with periodic filing requirements due to the delayed filing of its 2024 Form 10-K, which was due by April 15, 2025 [2] - Brag House is committed to legal compliance and corporate governance while focusing on upcoming revenue-generating tournaments and overall business momentum [3] Group 2 - Brag House aims to transform casual college gaming into a community-driven experience by integrating gaming, social interaction, and technology, targeting the influential Gen Z demographic [4] - The platform offers features such as live-streaming, gamification, and custom tournament services to enhance user engagement and brand connection [4]