New guidance recognizes that not all digital assets are securities. A meaningful step forward for assets built around real-world utility and everyday useNEW YORK and MIAMI, March 23, 2026 (GLOBE NEWSWIRE) -- House of Doge, the official corporate arm of the Dogecoin Foundation, along with merger partner Brag House Holdings (NASDAQ: TBH), today welcomed new guidance from the U.S. Securities and Exchange Commission (SEC) and Commodity Futures Trading Commission (CFTC) providing greater clarity on how crypto as ...

Core Insights - The article highlights the explosive growth in crypto card usage, indicating a significant shift towards real-world adoption of digital currencies, particularly Dogecoin [1][2]. Industry Overview - Crypto-linked debit card spending has reached an annualized run rate of $18 billion, growing more than 15 times since 2023, reflecting a major transition towards everyday crypto usage [2]. - The spending on crypto cards now rivals peer-to-peer stablecoin transfers, suggesting that digital assets are increasingly utilized for consumer purchases rather than just trading [2]. Company Positioning - House of Doge, in partnership with Brag House Holdings, aims to integrate Dogecoin into existing financial systems, facilitating its use in everyday transactions [4][5]. - CEO Marco Margiotta emphasized that the integration of digital assets into traditional payment systems will accelerate adoption, as consumers will not differentiate between crypto and fiat currencies [3][4]. Strategic Partnerships - Major global payment networks like Visa and Mastercard are supporting the growth of crypto-linked cards, with Visa backing over 130 stablecoin-linked card programs across more than 40 countries, and Mastercard enabling spending at over 150 million locations [3]. - The collaboration with established payment networks is expected to lower development costs and regulatory hurdles, expediting the market entry of Dogecoin [4]. Future Outlook - House of Doge sees a significant opportunity in bridging traditional finance with the next generation of digital currencies, aiming to make Dogecoin a widely accepted form of payment [4][5].

Core Insights - The launch of the 21shares Dogecoin ETF (TDOG) marks a significant step in providing broader access to Dogecoin through public markets, celebrated with a NASDAQ bell ringing ceremony [1][4][5] - TDOG is designed to offer exposure to "spot" Dogecoin, although it is not registered under the Investment Company Act of 1940, which means it lacks certain regulatory protections [2] - The ChooseMyShibe campaign generated over 1.2 million impressions, showcasing the cultural relevance and global engagement of the Dogecoin community [3][4] Company Overview - House of Doge serves as the official corporate arm of the Dogecoin Foundation, focusing on advancing Dogecoin as a decentralized global currency and investing in infrastructure for everyday commerce [6] - 21shares is a leading provider of cryptocurrency exchange-traded products (ETPs), aiming to make cryptocurrency more accessible to investors and bridge traditional finance with decentralized finance [7][8] - Brag House is a media technology gaming platform that enhances community-driven experiences in casual gaming, targeting the Gen Z demographic [10] Market Impact - The introduction of TDOG represents a bridge between digital assets and traditional finance, making Dogecoin more accessible to a wider audience without sacrificing the innovation associated with digital assets [5][6] - The event signifies Dogecoin's evolution from a meme to a recognized financial and cultural brand, highlighting its potential as a commercial force in the digital economy [6]

Core Viewpoint - The launch of the 21shares Dogecoin ETF (TDOG) represents a significant step in providing regulated and accessible investment opportunities in Dogecoin, endorsed by the Dogecoin Foundation, allowing investors to gain exposure to DOGE without the complexities of digital wallets and exchanges [1][2][5]. Company Overview - House of Doge is the official corporate arm of the Dogecoin Foundation, focused on advancing Dogecoin as a widely accepted global currency and investing in infrastructure for everyday commerce [8][9]. - 21shares is a leading provider of cryptocurrency exchange-traded products (ETPs), aiming to bridge traditional finance and decentralized finance, with a track record of creating innovative and accessible crypto investment solutions [10][11]. Product Details - The TDOG ETF will begin trading on NASDAQ on January 22, 2026, with a management fee of 0.50% and will hold Dogecoin on a 1:1 basis in institutional-grade custody [1][7]. - TDOG allows investors to participate in Dogecoin's growth using existing brokerage accounts, simplifying the investment process [2][5]. Market Context - Dogecoin's ecosystem is maturing with increasing merchant adoption and a large, engaged community, which supports its cultural relevance and charitable initiatives [4][5]. - The introduction of TDOG follows the earlier launch of the 21shares 2x Long Dogecoin ETF (TXXD) in 2025, which provided leveraged exposure to Dogecoin, indicating a growing interest in structured investment products related to this digital asset [3].

Core Viewpoint - House of Doge Inc. and Brag House Holdings Inc. are developing a mobile application called "Such," expected to launch in the first half of 2026, aimed at enhancing the utility of Dogecoin for users and small businesses [1][4]. Company Overview - House of Doge is the official corporate arm of the Dogecoin Foundation, focused on promoting Dogecoin as a widely accepted decentralized currency [10]. - Brag House is a media technology gaming platform that aims to transform casual gaming into a community-driven experience [11]. Application Features - The Such app will allow users to create their own wallets, purchase Dogecoin, and engage with small businesses through a feature called "Hustles," facilitating Dogecoin payments [2][9]. - The app will include a self-custodial wallet, a real-time transaction feed, and merchant tools to help sellers accept Dogecoin as payment [9]. Development and Team - The development team consists of twenty members, led by Timothy Stebbing, and is based in Melbourne, Australia [4]. - Development began in March 2025, with a target launch in the first half of 2026 [4]. Strategic Goals - The company aims to reduce friction in Dogecoin transactions, making it easier for holders to spend Dogecoin and for merchants to accept it [3]. - The goal is to expand Dogecoin's utility through product infrastructure, driving long-term adoption and strengthening the ecosystem [3]. Vision for Dogecoin - The CEO of House of Doge expressed a vision for Dogecoin to become a widely used global decentralized currency, emphasizing the importance of strategic partnerships in achieving this goal [5]. - The Such app is seen as a tool for democratizing access to economic opportunities, allowing users to turn social energy into economic value [5].

As filed with the Securities and Exchange Commission on December 23, 2025 Registration No. 333- UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 Brag House Holdings, Inc. (Exact name of registrant as specified in its charter) (State or other jurisdiction of incorporation or organization) 45 Park Street Montclair, NJ 07042 Telephone: (413) 398-2845 (Address, including zip code, and telephone number, including area code, o ...

Core Insights - House of Doge Inc. has made significant foundational progress in 2025, positioning itself for focused execution in 2026 [1][6][12] Company Developments - The company signed a definitive merger agreement with Brag House Holdings, Inc. (NASDAQ: TBH), with closing expected in Q1 2026 pending regulatory approval [2][7][8] - Established the Official Dogecoin Treasury, scaling to over 730 million Dogecoin (DOGE), positioning House of Doge among the largest institutional managers of Dogecoin globally [8][9] - Expanded regulated institutional and retail access to Dogecoin through a partnership with 21Shares, including ETP and ETF products in Europe and the United States [8][9] Revenue Strategy - Developed a diversified commercialization model across treasury-related participation, management fees, payments infrastructure, licensing, brand partnerships, and sports-based commerce [8][12] - Planned B2B and B2C payment solutions, including a rewards debit card expected to begin rollout in Q1 2026, aimed at driving consumer and merchant adoption of Dogecoin [10][12] Strategic Investments - Became the largest shareholder of U.S. Triestina Calcio 1918 and a major investor in Switzerland's HC Sierre, leveraging these investments for real-world visibility and engagement for Dogecoin [11][12] Future Outlook - The company aims to transition core initiatives into scalable products and initial cash-generating operations in 2026, supported by a strengthened operating foundation and long-term capital partners [12][15] - Focus on executing a multi-pillar revenue strategy that includes payments, treasury, tokenization, and other commercialization opportunities leveraging Dogecoin's reach [15]

Core Viewpoint - Brag House Holdings, Inc. has launched the Brag Gators® Gauntlet: Football Edition, a Call of Duty: Warzone tournament aimed at engaging Gen Z through college sports and gaming, in partnership with Florida Gators® Athletics and Learfield [1][3]. Group 1: Tournament Details - The tournament is scheduled for December 18, 2025, from 3:00–7:00 PM EST, featuring students from the University of Florida and rival schools competing for a total prize pool of $4,000 [2]. - Participants will compete for $3,000 in cash prizes based on performance metrics, while spectators can win up to $3,500 in prizes, including over $2,000 in redeemable Dogecoin [4]. Group 2: Strategic Vision - The Gauntlet exemplifies Brag House's "Culture to Capital" strategy, leveraging college sports excitement to create a platform for students to actively engage and validate their fandom [3]. - The initiative aims to reinvent digital sports entertainment for Gen Z by merging college athletics with modern gaming infrastructure, creating new NIL opportunities for college athletes [3]. Group 3: Integration of Dogecoin - The use of Dogecoin as a prize redemption option connects the tournament to the broader Dogecoin ecosystem, allowing students to transition from in-app rewards to a digital asset they can hold or spend [5]. - This structure enables brands and universities to frame the event as an ongoing engagement opportunity, with rewards in Dogecoin providing lasting value beyond the tournament [6]. Group 4: Community and Engagement - The tournament is designed to create a closed-loop economy of engagement, where athletes connect with fans, universities activate their communities, and students can turn social influence into tangible rewards [7]. - Brag House and Learfield plan to expand the Gauntlet to additional campuses in 2026, aiming to build a lasting digital layer across college athletics [8]. Group 5: Company Background - Brag House is a media technology gaming platform focused on transforming casual college gaming into a community-driven experience, providing an inclusive environment for casual gamers and enabling brands to connect with Gen Z [9]. - Learfield is a leading media and technology company in college athletics, leveraging data and relationships to drive revenue and fan engagement for brands and sports properties [11].

Core Insights - Brag House Holdings, Inc. has launched the Brag Gators® Gauntlet: Football Edition, a Call of Duty: Warzone tournament in partnership with Florida Gators® Athletics and Learfield, featuring over $6,000 in cash and Dogecoin prizes [1][2][3] Event Details - The tournament is scheduled for December 18, 2025, from 3:00–7:00 PM EST, with a total prize pool of $4,000 for competitors and up to $3,500 for spectators, including over $2,000 in Dogecoin [2][4] - The event will be streamed live on the Brag House platform and Twitch, allowing for interactive engagement with fans [2] Strategic Vision - The Gauntlet exemplifies Brag House's "Culture to Capital" strategy, aiming to leverage college sports excitement to create a digital platform for student engagement and competition [3] - The initiative seeks to provide new Name, Image, and Likeness (NIL) opportunities for college athletes, enhancing their personal brands and fan relationships [3] Prize Structure and Dogecoin Integration - Competitors will vie for $3,000 in cash prizes based on performance metrics, while spectators can win prizes redeemable in Dogecoin, linking the event to the broader Dogecoin ecosystem [4][5] - The use of Dogecoin as a prize option aims to create a lasting engagement beyond the tournament, allowing students to participate in the Dogecoin community [5][6] Future Expansion - Brag House and Learfield plan to expand the Gauntlet to additional campuses in 2026, aiming to build a sustainable digital layer across college athletics [9]

Core Viewpoint - Brag House Holdings, Inc. announced a proposed merger with House of Doge, valuing the transaction at approximately $1.09 billion, as detailed in their Registration Statement filed with the SEC [1][2]. Group 1: Merger Details - The merger involves Brag House issuing approximately 663 million shares of its common stock at an implied value of $1.6434 per share, totaling around $1.09 billion [2]. - Upon completion of the merger, current stockholders of Brag House are expected to own about 7.2% of the outstanding common shares, while House of Doge's equity securityholders will own approximately 92.8% [3]. Group 2: Fairness Opinion - A fairness opinion conducted by Newbridge Securities Corporation evaluated the merger through a sum-of-the-parts analysis, considering comparable public companies in payment processing, marketing, licensing, and alternative asset management sectors [2]. Group 3: Company Overview - Brag House is a media technology gaming platform focused on transforming casual college gaming into a community-driven experience, integrating gaming, social interaction, and technology to engage the Gen Z demographic [5].