American Rebel Light Beer Strengthens Brand Position with NHRA as Title Sponsor of American Rebel Light Virginia NHRA Nationals (June 20-22, 2025) - National Television Broadcast on FOX and FS1

Core Insights - American Rebel Holdings Inc. is expanding its market presence through strategic partnerships and high-profile events, particularly in the motorsports sector with its flagship product, American Rebel Light Beer [1][3][22] - The company has secured the title sponsorship of the American Rebel Light Virginia NHRA Nationals, taking place from June 20 to 22, 2025, at Virginia Motorsports Park [3][8] - The brand aims to engage with a patriotic audience, aligning its marketing efforts with American values and the excitement of NHRA drag racing [2][5][12] Sponsorship and Marketing Strategy - American Rebel Light will be prominently featured at all concession locations selling beer at the Virginia NHRA Nationals, including dedicated party tents and trackside bars [4][14] - The event is expected to reach a significant audience, with FOX broadcasts estimated to deliver between 800,000 to 2.1 million viewers for the Sunday finals, enhancing brand exposure [6][7] - The company has previously experienced success with its sponsorship at the NHRA 4-Wide Nationals in Charlotte, which helped increase brand visibility [8][9] Product and Distribution - American Rebel Light Beer is marketed as a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, emphasizing its natural ingredients [20] - The beer has been launched in multiple states since September 2024, including Virginia, with plans for further expansion through new distribution partnerships [19][16] - Valley Distribution Corporation has been appointed as the new distributor in Virginia, facilitating the availability of American Rebel Light Beer at the NHRA event [16][17] Engagement and Experience - The race weekend will feature live performances by CEO Andy Ross, enhancing fan engagement and promoting the brand through music that resonates with the audience [4][8] - Fans will have opportunities to meet NHRA racing legends and enjoy a unique experience at the American Rebel Light Party Tent and Trackside Bar [13][14] - The company aims to create a memorable atmosphere that combines the thrill of drag racing with the enjoyment of its beer, reinforcing its brand identity [12][18]