酒税提高至90%！或将为越南带来9400万美元的收入！

Core Viewpoint - Vietnam's new tax policy on alcoholic beverages, increasing the tax rate from 65% to 90%, is expected to significantly impact the country's beer industry and reshape the Southeast Asian alcohol consumption landscape [2][3][12]. Tax Policy Changes - The Vietnamese National Assembly approved a tax increase on alcoholic beverages, with the tax rate set to rise to 90% by 2031, starting with a gradual increase to 70% by 2027 [3][12]. - Alcoholic beverages with an alcohol content over 20% will face a 90% tax rate, while those below 20% will see an increase from 35% to 60% [3][7]. Industry Impact - The tax increase is likely to severely affect Vietnam's already struggling beer industry, leading to stock price fluctuations among alcohol companies [5][12]. - Heineken has already suspended operations at one of its breweries in Vietnam in response to declining demand and initial tax proposals [5]. Market Dynamics - Vietnam is the second-largest beer market in Southeast Asia, but sales have been declining significantly in recent years [5]. - The wine market in Vietnam is small, accounting for only about 1% of total alcohol consumption, with beer and spirits making up 91% and 8%, respectively [9]. Growth Potential - Despite the tax increase, the wine market in Vietnam is projected to grow, with an expected market size of $382.2 million by 2029 and a compound annual growth rate of 11.5% [11]. - The rising middle class, currently 15% of the population, is expected to double by 2026, increasing demand for quality and imported wines [11]. Consumer Preferences - Over 65% of consumers prefer red wine, while white wine and sparkling wine are gaining popularity, particularly in southern Vietnam [16]. - The market is becoming more premium as wealth increases, with consumers increasingly choosing based on taste rather than trends [16]. Regional Context - Vietnam's market offers a stable export option for European producers amid global trade tensions, with Chilean wines being the most popular [13][14].