Consumers Embrace "Valuespending": Intentionality and Brand Values Now Central to Purchasing Decisions

Nearly all consumers (92%) identify as at least somewhat intentional in their purchasing, with 40% describing themselves as very intentional. National pride (27%), charitable giving (18%), sustainability (18%), and political views (15%) are key drivers of buying decisions.MONTREAL, June 17, 2025 /PRNewswire/ - New data from Lightspeed Commerce Inc. (NYSE: LSPD) (TSX: LSPD) ("Lightspeed"), the unified omnichannel platform powering ambitious retail and hospitality businesses in over 100 countries, suggests a ...