Amazon Spins Prime Day Into 4-Day Event

Group 1: Amazon Prime Day Expansion - Amazon's annual Prime Day sale will double in size this summer, extending from the usual two days to four days, running from July 8 through July 11 [2] - The event will feature "Today's Big Deals," which are themed daily deal drops exclusive to Prime members, launching daily at midnight PDT [2][3] Group 2: Consumer Behavior and Subscription Trends - There is a notable increase in dual subscriptions to Amazon Prime and Walmart+, nearly doubling since 2021, indicating a shift towards multi-platform loyalty among consumers [5] - Consumers are increasingly leveraging the distinct advantages of both retailers, allowing them to compare prices and find the best deals, especially in the context of tight budgets [6] - Walmart dominates grocery purchases, with nearly a third of American consumers making their most recent grocery purchase at Walmart, while Amazon is preferred for online discretionary retail [6][7] Group 3: Spending Patterns of Dual Subscribers - Subscribers to both Amazon Prime and Walmart+ consistently outspend other consumer segments on retail purchases at Amazon, averaging $110 per transaction, compared to $78 for Prime-only members and $75 for Walmart+-only members [8]