山东解码“夜经济”流量密钥 点燃消费新引擎

Core Viewpoint - The "night economy" in various regions of Shandong, particularly in Heze, is being actively developed to stimulate local consumption and tourism, showcasing cultural heritage and modern entertainment [1][3][4]. Group 1: Night Economy Development - The night economy in Walnut Garden Town, Heze, is enhancing the tourism market with vibrant activities and cultural performances, attracting numerous visitors [1][3]. - The Le Yuan Night Market in Yao Wang Road, Juye County, has a daily foot traffic of over 1,000 people and a monthly revenue exceeding 500,000 RMB, becoming a significant driver of local consumption [3][4]. - The integration of cultural elements into night markets, such as performances and outdoor movies, is aimed at enriching the cultural experience for visitors [3][4]. Group 2: Cultural Integration - The ancient county of Shan County is leveraging its rich cultural resources, including longevity and revolutionary culture, to enhance nighttime activities and attract visitors [4]. - The Dongwan Garden Scenic Area in Liaocheng is focusing on local characteristics and cultural elements to expand nighttime tourism, offering diverse experiences under themes like "night tours" and "night dining" [4][6]. - Zhangdian District in Zibo is developing 22 pilot night economy districts and various cultural projects to inject cultural vitality into the night economy [6][7]. Group 3: Future Plans - Zhangdian District plans to enrich its business formats by attracting at least 30 brand flagship stores to enhance the night economy [7]. - The district aims to integrate consumption resources and develop a diverse night consumption market, with a target of hosting at least 100 consumption events within the year [7].