直播间“对对碰”,是真福利还是新套路?江苏省消保委消费调查报告来了
Sou Hu Cai Jing·2025-06-17 15:01

Core Insights - The rise of interactive live streaming formats like "Dui Dui Peng" has led to consumer complaints regarding product quality, transparency of game rules, and potential misleading practices in the industry [1][10][14] Group 1: Consumer Concerns - A survey conducted by Jiangsu Consumer Protection Committee revealed that nearly 80% of respondents identified issues with "Dui Dui Peng" live streaming, particularly concerning product quality and safety, lack of clear labeling, and potential inducement to consume [1] - In a specific case, a consumer spent 129.9 yuan on a snack "Dui Dui Peng" package, receiving unmarked repackaged food items, raising concerns about the lack of essential product information such as manufacturer and production date [2] - The survey indicated that 75.55% of respondents experienced varying degrees of quality issues with products obtained through live streaming, and 43.16% faced challenges with after-sales service, including refusal of refunds [10] Group 2: Transparency and Regulation - The interactive format of "Dui Dui Peng" combines blind box purchases with live streaming, but many consumers feel that the probability of winning desirable items is not transparent, with 51.33% believing that hosts may manipulate outcomes [8] - There is a lack of effective age verification mechanisms, with 30.7% of respondents noting insufficient protection for minors, and many live streams do not prominently display warnings against underage purchases [11][14] - The Jiangsu Consumer Protection Committee recommends establishing unified industry regulations to enhance consumer protection and improve product quality, as well as optimizing after-sales services [14]

直播间“对对碰”,是真福利还是新套路?江苏省消保委消费调查报告来了 - Reportify