“6.18”收官战正酣 连云港电商冲刺“最后一公里”

Core Insights - Jiangsu Province's e-commerce companies are ramping up efforts to capture the last consumer surge as the "6.18" mid-year shopping festival approaches, supported by government subsidies, efficient smart logistics, and the ongoing popularity of live-streaming sales [1][7]. Group 1: Government Support and Consumer Incentives - The combination of government subsidies and manufacturer discounts has emerged as the highlight of this year's promotional season, with a notable increase in the availability of consumer vouchers [3][7]. - The "trade-in" national subsidy policy has shown significant results, with 20% of the consumer voucher subsidy becoming increasingly scarce, prompting companies to assist consumers in securing these vouchers [3][7]. - For instance, a Konka wallpaper TV originally priced at 7000 yuan is being offered at a 30% discount compared to market price due to additional manufacturer discounts on top of the national subsidy [3]. Group 2: Smart Logistics and Supply Chain Optimization - The smart logistics system is providing robust support for e-commerce promotions, with companies like Yongchang Paper utilizing automated equipment for efficient sorting in their 6000 square meter intelligent warehouse [5]. - By optimizing the supply chain and participating in platform-wide subsidy initiatives, companies expect a 30% increase in sales during the "6.18" event [5]. - A total of 32 e-commerce platform stores have been stocked with goods, utilizing vertical shelving for precise inventory management [5]. Group 3: Market Strategies and Long-term Development - E-commerce has been identified as a key driver for expanding domestic demand and promoting consumption, with initiatives like the "5.18 Online Shopping Season" set to stimulate the market [7]. - The introduction of the "Bailu Mountain Cup Live Streaming Entrepreneurship Competition" aims to cultivate new live-streaming hosts across seven sectors, including home appliances and health products [7]. - Local companies are employing three main strategies to engage deeply in the promotional event: leveraging dual subsidies from government and manufacturers, reducing logistics costs through smart warehousing, and expanding market reach via new channels like live streaming [7].