Illicit E-Vapors Cloud Altira's Smoke-Free Ambitions: What's Next?

Key Takeaways Altria sees over 60% of the U.S. e-vapor market controlled by unauthorized disposable products. MO's smoke-free growth faces pressure from illicit competition and softening cigarette volumes. MO trades at 10.96X forward P/E vs. 15.74X industry average, with 5.3% 2025 EPS growth forecast.Altria Group, Inc. (MO) is facing growing challenges as it shifts its focus toward smoke-free alternatives. The company's efforts are being threatened by the rapid rise of illicit flavored disposable e-vapor ...