以旧换新政策再“上新” 家居行业持续释放消费力

Group 1 - The domestic consumption market in Beijing showed a steady growth trend in May, with total market consumption increasing by 1.3% year-on-year from January to May [1] - The "old-for-new" policy has driven a 3.6% increase in the consumption of household appliances and audio-visual equipment [1] - The government is promoting the "old-for-new" policy to encourage consumers to replace old furniture with environmentally friendly, intelligent, and high-quality home products [1] Group 2 - The recent expansion of the subsidy program focuses on smart and elderly-friendly products, providing subsidies for smart toilets, smart locks, robotic vacuum cleaners, and garbage disposers [2] - The subsidy is implemented through a "direct reduction" model, allowing consumers to receive subsidy vouchers via the "Jingtong" app when purchasing eligible smart home products [2] - Companies like Deshman Technology are enhancing the promotion of high-demand products and ensuring effective communication of the subsidy policy in offline stores [2]