Group 1 - IKEA announced the opening of a new store in Bao'an, Shenzhen on June 19, marking its third location in the city since entering the market in 2008 [1] - Shenzhen has become a key market for IKEA in China, driven by high-quality market development and evolving consumer demands [1] - The new store will enhance IKEA's omnichannel development strategy in Shenzhen, following the establishment of the first design order center in the city in May 2024 [1] Group 2 - The Shenzhen Bao'an store covers an area of 1,455 square meters and is designed to meet the needs of local young families, featuring six life scenario exhibition areas [3] - The store offers over 1,000 popular home goods, focusing on essential categories such as storage, textiles, kitchenware, bathroom items, and bedding [3] - IKEA aims to maximize consumer demand by ensuring a wide range of product categories and deep inventory [3] Group 3 - The new store will introduce a concept called "Swedish Flavor Food Collection," designed for smaller stores, combining a Swedish restaurant, small eateries, and a specialty food shop [4] - This concept aims to provide a space for casual dining, takeout, and purchasing ingredients for home cooking [4]
宜家深圳宝安商场将于6月19日开业
Sou Hu Cai Jing·2025-06-17 16:12