知名酒企，出手“打假”

Group 1 - The core issue of counterfeit liquor sales on e-commerce platforms is highlighted, with Wuliangye providing free authentication services and identifying 268 counterfeit bottles out of 1610 examined, representing 16.65% of the total [1] - Wuliangye has actively communicated with e-commerce platforms to eliminate counterfeit sellers, resulting in the closure of 261 fake shops and the removal of 6431 infringing links [2] - The company warns consumers about counterfeit products being sold under misleading promotions on various platforms, specifically mentioning the non-existence of "Light Bottle Eighth Generation Wuliangye" [3] Group 2 - The white liquor industry is currently in a period of stock competition, with e-commerce platforms using low-price strategies that compromise product quality, negatively impacting both consumer rights and the industry [5] - National statistics indicate a decline in white liquor production, with a 7.8% year-on-year decrease in the first four months of 2025, and a significant drop from the peak production of 1358.4 million liters in 2016 to 414.5 million liters in 2024 [5] - Analysts suggest that the white liquor sector is in an adjustment phase, facing pressure from policies and market sentiment, but long-term transformation and quality innovation are expected to meet diverse consumer demands [5][6]